Gen Z is a generation that is continually seeking new ways to express themselves creatively. They’re always seeking new methods to express themselves, whether it’s through music, dance, writing, influencing, roasting, editing, humor, or consulting.
Nevertheless, with the business worth $12 billion, it might be difficult to identify a market need. But, there is a gap that few people have observed. This void is in secure enterprises for the next generation.
Whether you’re in high school or college, here are two unique Gen Z ideas you may start online and through social media in your early days. These two business concepts may be required in the approaching market.
1. Hooks: The New Viral Sensation
Recently, research from Remitley stated that writing was the ideal job for the people of India. Nonetheless, YouTubers and influencers were also included on the list.
If you want to build a social media presence today, you should go to YouTube educators, or so-called YouTube gurus, to discover how they achieved it. They all have one thing in common: they conduct audience retention studies.
We investigated the data and assessed 21 to 45 professional films. 97% of the discussion in those videos was on audience retention. This informs YouTube and social media algorithms that the visitor has been viewing videos for a long time and may be enticed by advertisements.
As a result, the algorithm continues to display people similar films. We call this 88% of the beginning material a hook.
Hooks may be seen not just in the social media business, but also in Bollywood. Have you ever noticed that your tunes are growing smaller?
Platforms, such as Reels and Shorts, are a significant factor in this. You just search the lyrics of the song to obtain the entire song. Finally, the entire song and album went viral only because of one hook portion.
You may create a hook-making service that is one-of-a-kind. You may create a platform where creators and businesses can approach you to create hook material, similar to how digital marketing works. This service will be sought since it will aid in audience retention.
You may accomplish this without a website by using social media platforms such as Instagram, where you can share examples and reach out to individuals.
These samples will broaden your audience reach, and you will only be able to collect orders from them. You can also accept orders from those messages and generate income for your company using the pay-as-you-go concept.
2. Physical Rewards for Digital Achievements
You must provide a concrete incentive to inspire someone. This is something YouTube has understood for a long time, which is why it created play buttons to reward its creative ecosystem.
These play buttons attempt to link producers directly to YouTube and form an emotional relationship.
This physical reward system is not new, but its influence is significant. It has the potential to be a profitable company concept if we can monetize it using a smart business plan.
YouTube smartly delivers a prize to 1 lakh subscribers, but sometimes individuals assume, “If I would have won it on 1k, 10k, 50k, then why not I create a company where I give a trophy to…”.
You may establish a business by giving physical prizes to artists who reach digital milestones. This service will benefit all sorts of creators, from influencers to gamers to painters.
You may establish a one-of-a-kind service that links artists with businesses that offer actual incentives. You may reach out to customers and gather orders using social media channels like Instagram.
Finally, in the content sector, these two business ideas, hooks, and physical incentives have great promise. As a Gen Z, you may investigate these market gaps and develop a unique company plan that meets the demands of the next market.
You may reach a larger audience and monetize your services through a pay-as-you-go approach if you use social media as your platform. So, what are you holding out for? Begin investigating these concepts right away to pave your route to success in the content market.
I appreciate your reading.